R.C.C. or Reach-Collect-Convert is our exclusive marketing framework process to attracting your dream clients.
We are currently in the process of scaling a nation wide expansion team. My teams have been a part of over 1,000 transactions. I have also conducted over 9,000 1-on-1 coaching calls to some of the highest producing agents in North America.
What I am saying is that I have more context with growth than most.
Not only have we implemented this ourselves, but we have helped hundreds of real estate agents design and execute a business that is by design and funds the life they desire without sacrificing the time and stress most real estate agents fall victim to.
We’ll cover the R.C.C. method and why it is so powerful. You’ll learn how to use homes for sale as a supplement to your marketing, not the primary focus of your marketing, along with the process on how to create huge amounts of video to win.
The Collect Phase overview. We’ll show you how to create content that converts. Together we’ll develop specific content that is targeted to everyone who consumed your content in the Reach Phase.
Now that we have prospects rolling in, we need follow up. Now we can do this manually or we can automate it. This week we’ll cover the video follow-up that will out convert your competition.
Now it is time to differentiate. We need an irresistible offer. This is an offer or a guaranty you can deploy to separate you from the competition allowing you to take more listings with no risk to the client
It is time for the final Convert Phase. We’ll build a few different campaigns to straight up ask for the order from all of the prospects who registered in the collect phase.
The red carpet appointment warmup process that will win the client over before you arrive. Do this right and you can take listings with a home walk through and a Zoom meeting.
This 2023 market (and maybe even 2024) sucks… Let’s call it what it is.
Inventory is down. Interest rates are up.
It is hard to get excited about real estate in this climate. I have had so many conversations with agents just like you who are fighting to get a competitive edge to make sure they are still growing.
Let me give you a quick sneak peak of how things are different over here…
First, if you are creating content right now saying it is a great time to buy a home, STOP. Pay attention to the data. Consumer confidence in the real estate market is dwindling. Now I don’t believe we are headed for a crash by any means, but right now the only people buying homes are those that have to and those that are worried they are missing out.
Sure there are a ton of exceptions. Cash buyers and so on.
All of your marketing should be focused on identifying these people. If you are having conversations and find yourself trying to convince people it is ok to buy right now, you’re probably exhausted.
Now, through all the uncertainty with the commission lawsuits, dual agency issues, and the potential de-coupling of the buyer agency commission when listing a home for sale. (I think that would be a great thing if that happened by the way.)
You see to win, you don’t need to be the best. In fact you don’t even need a ton of experience. All you need to be is known. I remember Grant Cardone saying, “If you don’t know me, you can’t flow me.”
So what if your entire goal in marketing and advertising was to no longer stress about “bottom of the funnel” leads? What if now, your focus was to become so well known in your local marketplace that you were the perceived only choice?
All you need is one ingredient; Consistency.
If you create enough content, the data will show you what works. If you are only creating content once per day, you’ll never get there.
I have said this countless times this year.
There is no magic email.
There is no magic video.
There is no magic sms.
There is no magic follow-up.
There is no magic landing page.
There is only consistency and learn.
I heard someone say on a podcast once that there is only one formula to growth. Do something, track something, adjust. That is it.
Nothing wrong with Zillow… It just can’t be more than half of your business. Trust me, the tides will change.
Wouldn’t you rather:
This is why finally taking control of your marketing and client acquisition is crucial in today’s climate.
Stop sitting around and waiting for this market to pass.
It may never pass. This could be the new reality. On a webinar I co-hosted last week, one of the agents asked when I thought interest rates were going to come back down in the 3’s.
That was a once in a market opportunity that economists will talk about for decades to follow.
Remember how your parents and coworkers said “When I was younger, interest rates were 19%…” Well, we will say that about 2.875% rates these next 30 years.
This is your time. We made this crazy cheap for a reason.
I want as many agents to thrive in this market as possible.
Here is the good news. There is no sales pitch at the end of this event. If you want to work with me one-on-one so my team can build this out for you, you can see how to do that in the footer of all our emails.
If you want to join my nationwide expansion team, again footer of my emails. But at the end of this event, it is time to execute and build the business you have always wanted to build.
Do you want to know something I have learned after 9,000+ coaching calls since 2011?
Agents believe that in order to scale, the market needs to be great.
I can’t stress enough how untrue that is…
You can get all of this for just…
This is ridiculously cheap. But only if you take action on it. Before you join though, see what some of my previous coaching clients have said…
The tracts are released every Tuesday at 10am PST in course format so that it is easier for you to execute on. We have done the “instructional” sessions live in the past and the feedback was that it was too much to digest in a single live session.
Each week will have multiple steps broken down for you to review at your own pace.
Yes, we will include those as well in the member area.
You will have access to the recordings for 1 year.
You have 8 weeks starting the date you join. You will see the recordings of any previous sessions with the questions and answers addressed on that session.
Aside form the content, yes. Every month we do onboard a few select clients for a full CRM and Website buildout to support this process. The investment for that is $16,995 and you can learn about it here.
We will be raising the price each month. To get the best price, you’ll want to join now.
As we continue the Accelerator, new tracts will continue to get added. You will have access to all these updates for the next year.