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Our exclusive R.C.C. Method is how you beat the market in 2023

3 Deals in 30 days using this exclusive 3 phase R.C.C. ad and content playbook

  • Next Tract launches on August 8th, 2023
  • 6 Week Accelerator
  • New Tracts Launch Every Tuesday at 10am PST
  • Weekly Live "Get Me Unstuck" Webinars Thursdays at 8am PST
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**LIMITED TIME OFFER**
REGISTER NOW to save $1,200 off your ticket.

What is R.C.C.?

R.C.C. or Reach-Collect-Convert is our exclusive marketing framework process to attracting your dream clients.

The 6 Week Accelerator You Can't Afford to miss that will put you in the driver seat of your path to wealth in real estate

  • Why you are probably over-investing in technology you aren't using. We believe in the Crawl-Walk-Run marketing way to make sure your content is working and profitable.
  • Say goodbye to not knowing what content to create and what to say. We'll give you simple instructions on how to find content that scales.
  • Finally start building a business that you are in control of, allowing you to work with clients that you attract, not the ones who you have to chase for 171 days straight while still worrying about loyalty.
  • We'll show you how to utilize A.I. to help generate content at scale that is actually valuable.
  • You can use your existing tech stack that you have right now to pull all this off.
  • Using this process, you don't have to rely on lead sources that are charging huge referral fees. I am not suggesting you cut them out, but you should have a marketing, content, and conversion plan to scale based on your personal needs.

I have been coaching some of North America's highest producing real estate agents since 2011

We are currently in the process of scaling a nation wide expansion team. My teams have been a part of over 1,000 transactions. I have also conducted over 9,000 1-on-1 coaching calls to some of the highest producing agents in North America. 

What I am saying is that I have more context with growth than most. 

Not only have we implemented this ourselves, but we have helped hundreds of real estate agents design and execute a business that is by design and funds the life they desire without sacrificing the time and stress most real estate agents fall victim to. 

The 6 Week Accelerator Agenda

Week 1

We’ll cover the R.C.C. method and why it is so powerful. You’ll learn how to use homes for sale as a supplement to your marketing, not the primary focus of your marketing, along with the process on how to create huge amounts of video to win. 

  • The RCC Overview
  • Reach Phase Content Creation
  • How we edit the video
  • How we come up with content

Week 2

The Collect Phase overview. We’ll show you how to create content that converts. Together we’ll develop specific content that is targeted to everyone who consumed your content in the Reach Phase. 

  • Facebook Lead Ad Campaigns
  • What Video to create for these
  • Webinars work great

Week 3

Now that we have prospects rolling in, we need follow up. Now we can do this manually or we can automate it. This week we’ll cover the video follow-up that will out convert your competition.

  • The Email
  • The Tools We Use for Follow-up
  • The Videos
  • The Cadence of Follow-up

Week 4

Now it is time to differentiate. We need an irresistible offer. This is an offer or a guaranty you can deploy to separate you from the competition allowing you to take more listings with no risk to the client

  • Making your offer simple
  • How we get it in front of the clients
  • The simple process to spreading this

Week 5

It is time for the final Convert Phase. We’ll build a few different campaigns to straight up ask for the order from all of the prospects who registered in the collect phase. 

  • The Meta Campaigns
  • The conversion videos needed
  • How to get them to schedule a call

Week 6

The red carpet appointment warmup process that will win the client over before you arrive. Do this right and you can take listings with a home walk through and a Zoom meeting.

  • How you build your deck
  • How to track when and how much they read of it
  • The simple Zoom meeting structure to win clients

Before you activate this totally ridiculous deal, read this...

This 2023 market (and maybe even 2024) sucks… Let’s call it what it is. 

Inventory is down. Interest rates are up.

It is hard to get excited about real estate in this climate. I have had so many conversations with agents just like you who are fighting to get a competitive edge to make sure they are still growing.

Let me give you a quick sneak peak of how things are different over here…

First, if you are creating content right now saying it is a great time to buy a home, STOP. Pay attention to the data. Consumer confidence in the real estate market is dwindling. Now I don’t believe we are headed for a crash by any means, but right now the only people buying homes are those that have to and those that are worried they are missing out. 

Sure there are a ton of exceptions. Cash buyers and so on. 

All of your marketing should be focused on identifying these people. If you are having conversations and find yourself trying to convince people it is ok to buy right now, you’re probably exhausted. 

Now, through all the uncertainty with the commission lawsuits, dual agency issues, and the potential de-coupling of the buyer agency commission when listing a home for sale. (I think that would be a great thing if that happened by the way.)

This is why content matters so much right now

You see to win, you don’t need to be the best. In fact you don’t even need a ton of experience. All you need to be is known. I remember Grant Cardone saying, “If you don’t know me, you can’t flow me.”

So what if your entire goal in marketing and advertising was to no longer stress about “bottom of the funnel” leads? What if now, your focus was to become so well known in your local marketplace that you were the perceived only choice?

It is not as expensive as you think it is to grow a huge local brand

All you need is one ingredient; Consistency. 

If you create enough content, the data will show you what works. If you are only creating content once per day, you’ll never get there. 

I have said this countless times this year. 

There is no magic email.

There is no magic video.

There is no magic sms.

There is no magic follow-up.

There is no magic landing page.

There is only consistency and learn. 

I heard someone say on a podcast once that there is only one formula to growth. Do something, track something, adjust. That is it. 

You could get leads from Zillow and other companies and pay huge referral fees just to “get by” for now…

Nothing wrong with Zillow… It just can’t be more than half of your business. Trust me, the tides will change. 

Wouldn’t you rather:

  • Work with your dream clients?
  • Work with clients that seek you out?
  • Have complete control of your schedule?
  • Not have to always feel like if you ever stop chasing clients, your business will suffer?

This is why finally taking control of your marketing and client acquisition is crucial in today’s climate. 

This is exactly what we are going to cover on this 6 week hybrid accelerator!

Stop sitting around and waiting for this market to pass. 

It may never pass. This could be the new reality. On a webinar I co-hosted last week, one of the agents asked when I thought interest rates were going to come back down in the 3’s.

Never….

That was a once in a market opportunity that economists will talk about for decades to follow.

Remember how your parents and coworkers said “When I was younger, interest rates were 19%…” Well, we will say that about 2.875% rates these next 30 years. 

So over the next 6 weeks, I am going to pull back the curtain on a brand building content playbook that will get you better clients, faster.

This is your time. We made this crazy cheap for a reason. 

I want as many agents to thrive in this market as possible. 

Here is the good news. There is no sales pitch at the end of this event. If you want to work with me one-on-one so my team can build this out for you, you can see how to do that in the footer of all our emails. 

If you want to join my nationwide expansion team,  again footer of my emails. But at the end of this event, it is time to execute and build the business you have always wanted to build. 

Do you want to know something I have learned after 9,000+ coaching calls since 2011?

It is just as easy to build a massive business in a down market as it is in an up market…

Agents believe that in order to scale, the market needs to be great. 

I can’t stress enough how untrue that is…

You can get all of this for just…

$132.50 per week for 6 weeks…

This is ridiculously cheap. But only if you take action on it. Before you join though, see what some of my previous coaching clients have said…

$1,995 Only $795 to join us for the Next 6 Weeks.

  • When: Launches August 8th, 2023
  • Time: 10am PST Every Tuesday

Save over $1,200 for a limited time...

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Here is what is included:

  • Tracts release each Tuesday at 10am PST
  • The Live "Get Me Unstuck" webinars happen every Thursdays at 8am PST
  • How to build a content calendar that never expires
  • Specific ads to collect leads that want to work with you
  • The 6 videos you need to create to set appointments
  • The technology you can add to pour gas on the process
  • Checklists for the entire process
REGISTER NOW AND SAVE OVER $1,200

Common Questions:

The tracts are released every Tuesday at 10am PST in course format so that it is easier for you to execute on. We have done the “instructional” sessions live in the past and the feedback was that it was too much to digest in a single live session. 

Each week will have multiple steps broken down for you to review at your own pace. 

Yes, we will include those as well in the member area. 

You will have access to the recordings for 1 year. 

You have 8 weeks starting the date you join. You will see the recordings of any previous sessions with the questions and answers addressed on that session.

Aside form the content, yes. Every month we do onboard a few select clients for a full CRM and Website buildout to support this process. The investment for that is $16,995 and you can learn about it here. 

We will be raising the price each month. To get the best price, you’ll want to join now. 

As we continue the Accelerator, new tracts will continue to get added. You will have access to all these updates for the next year. 

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What others have said after working with Steve

Steve is a great coach! This is my first time with coaching and Steve is just the right fit for guiding me in my business. He is holding me accountable for my weeks and my days. Not only that, he made appropriate recommendations towards my business success. Steve always have answers to my questions, and point me to the right resource where I need more information. I have never felt easy nor tough with his coaching style. It's just right! He knows where to set me straight. Much more, Steve helps m
Thai Nguyen
Real Estate Agent
Steve Olson is a fantastic performance coach. He is clear in his direction and has a superb understanding of my need for precise growth and areas of improvement in my business. He also has just the right balance in setting expectations from me as well as holding me accountable. I am excited as he is helping me take my business to the next level.
Radhi Shah
Real Estate Agent
We have seen significant improvement in our business since we began coaching wtih Steve. We had been comfortably coasting along but not achieving what we wanted to on our own. This year we will close over 63 transactions! Not only has our business increased but our free time has increased as well. Steve has helped us to grow our team with guided actions that create a solid foundation to build on. He takes a complete approach to our growth maintaining balance in our personal lives as well as our business lives. This is a key factor for us as we look to increase our business significantly next year as well!!
Rich and Denise Fox
Real Estate Agent
I choose to work with Steve because I needed a major overhaul on the technology side of my business. Steve is a wealth of knowledge and can take complex technology platforms and break them down for me into simple terms. While there is no magic pill in the real estate business, every single call with Steve is worth it's weight in gold. I always walk away feeling like he gave me correct advice or information to take action or to avoid spending money on a system that likely wouldn't work for my business. I highly recommend Steve to anybody who is looking to really enhance their understanding of real estate technology.
Nichole Story
Real Estate Agent
Steve has been a fantastic coach and really understands the concepts when it comes to building a team and trusting the system Tom Ferry has put in place. Steve has the ability to listen to our needs wants and put together a plan to make it happen. We're incredibly thankful we've had Steve for the past year and owe much of our growth to him and his coaching skills.
Robert Gosalvez
Real Estate Agent
Imagine having, regular, uninterrupted meetings with your Broker 2-4 times per month. Now imagine you broker's "experience" collective goes beyond the other agents in your office to include the top agents from coast-to-coast. The benefit of working with Steve is not only the lessons he has learned through personal experiences - he funnels the shared experiences of the entire Tom Ferry coaching team. When I have (what I think is) a new idea, Steve will point to the successes or failures of other ultra-successful agents like himself around the country. If it doesn't work, he can tell me why and then detail another method to achieve my desired outcome. If the idea has worked, he will refine the strategies and give me the proven steps to implement and achieve my objective. This is my second year of full time real estate sales and coaching with Steve. Steve has empowered me with decades of knowledge, methods and means perfected by the best of the best.
Rick Saunders
Real Estate Agent
Before coaching, I was following a mindless and crazy path of building my business. I had no daily schedule, routines, and seemed like I was running around like a chicken with his head cut off. Steve has changed my life, not only my business life, but as a result it has impacted my personal life. In the little over a year I have been coaching, I have doubled my income, spent more quality time with my family, and I have SO much more structure than I ever had before. With Steve's help and guidance, he gave me the tools and reinforcement I needed to hire an assistant and a buyer's agent allowing me to be solely a listing agent. Thank you for keeping me level headed Steve and I'm honored to say you have had a HUGE part in my success and growth!
Garrett Thill
Real Estate Agent
I have been working with Steve for over 2 years now, and my business has vastly improved! This year I am on track to double my income over last year, and I plan to do it again in 2015. I would have never set goals as high as these if I wasn't in coaching! If you are looking for a coach who has lots of "techy" knowledge, Steve is your man! I am not the best with that stuff, so he's really helped me there. He knows what is working in today's real estate climate and what's not, and can help you set up strategies that bring results. I am so grateful for the success I've had since we've been working together!!
Drew Littlemore
Real Estate Agent
Steve's success in building, and actively managing, his own team provides instant credibility to the advice he offers. Steve consistently demonstrates an understanding and appreciation for the various challenges I have faced and invaluable counsel in developing action plans which play to my particular strengths and compliment my strategies. Thank you Steve for helping me to achieve my goals.
David Pellettier
Real Estate Agent
Steve has been great at providing resources for tracking calls and working in the different systems of prospecting. I am only 2 .5 years in real estate and so I also appreciate the sales training and direction with how to communicate with potential clients that I am learning from him.
Christy Littlemore
Real Estate Agent
"Steve Olson has been instrumental in my success in the real estate business. When I started coaching, I had no money, a pile of debt, and a lot of worries. Steve has helped me to systematically change my "job" as a Realtor into a business, where I serve a constant stream of clients and I no longer worry about the next paycheck. We are now focusing on growing the business and building a team to help me leverage other people's time to do more transactions and ultimately have more time and money for my family."
Ian Batra
Real Estate Agent
Coach Steve Olson is positive, knowledgeable, patient and experienced. His weekly coaching calls have been critical in helping guide me through the next phase of building my business and Team. After only 3 months of coaching, he has already played a vital role in guiding me though hiring choices, team contracts and foundational strategies.
Donna Roberts
Real Estate Agent
Steve has been very patient with us as we develop our personal business plan and structure. Jill and I are unique in that I am a full-time commercial pilot, as well as a licensed agent. We have struggled in deciding how I fit into the business. Steve has been a big help, and although our business has not grown - yet, it is only because we have not fully implemented the systems has suggested for us. He listens to us, and is committed to helping us reach our goals.
Pete Rasnik
Real Estate Agent
Steve has a 'no-nonsense' approach to direction and accountability. He doesn't micromanage and has a way of driving to the heart of a problem. We have very similar personality types (High D, Driver, Type A) which I was concerned would be a problem before diving into coaching with him. It has been anything but. I have accomplished numerous objectives over the time I've coached with Steve. His understanding of technology, lead generation, and conversion is unparalleled. I would highly recommend coaching with him to anyone who is willing to take some direction in hopes of growing or making their business more efficient.
Jay Pitts
Real Estate Agent
Steve Olson was such an instrumental key to our team's success. As a team leader, the top 3 qualities Steve brought to the each and every coaching call were: sales skills for the team, leadership skills for me, and his ability to bridge the gap in our systems & processes with technology. A HUGE asset to anyone that has the privilege to work with him.
Cindy Herera
Real Estate Agent
Steve was easily the best coach we have ever had.. We are so disappointed to lose him as he took our business from 526 sales in 2016 (before coaching) to 669 sales in 2017.. We are on pace for 800+ sales sales this year and that is because of the tweaks and ideas that Steve has given us for our business. Steve is the complete coach and is the master in all aspects of real estate. I truly believe we would hit 1000 sales in 2019 if we still had Steve as our coach. Thank you Steve for everything you have done for my business and my team.
Paul Rushforth
Real Estate Agent

This is your last chance to join and take advantage of the $1,200 discount available for a very limited time

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