The easiest way to scale in real estate is by fame #short

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I gotta give credit where credit is due, this guy right here, Sharran Srivatsaa said the other day, that the easiest way to scale any business is with fame. Not the type of fame you’re probably thinking of in regards to celebrities and musicians and all those type of people, but who can create the biggest brand in the local market? You see, most people choose the one they know and that they trust, not the one that’s right for the job. So if there’s one thing that I would be thinking of right now, it’s not the perfect email, it’s not the perfect funnel, it’s not the perfect ad, it’s only your ability to create a cadence of content over and over and over again, convincing everybody in your market that you are the perceived only choice.

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